It’s giving… brand
Art Direction
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PR Stunts
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Comms Strategy
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Art Direction ◆ PR Stunts ◆ Comms Strategy ◆
Strawberries & Cream LTO
MOD Pizza regularly releases an LTO flavor of the traditional ‘no name cake’. Normally focusing only on the product, the ask was to create a new look and feel.
THE GOAL:
I pitched concept that expressed joy, and looked more like an organic feed. Less like an ad. Adding character with rose colored helped sell the fantasy. Working closely with the creative team, I helped art direct the shoot and asset list.
THE WORK:
National Pineapple Day
THE GOAL:
MOD is ending the debate: pineapple belongs on pizza! We were tasked with promoting MOD’s 6th annual pineapple day. Selling an LTO pineapple pizza discount promotion.
THE WORK:
Making over a local MOD store entirely in yellow, we hosted an activation ahead of the campaign launch. We gave out pineapple pizza, partnered with Dole Pineapple, and interviewed people on this age long debate. The content from this day was used for the national launch. This campaign yielded 23+% YoY in incremental sales.